There are so many awful parts to what’s going on right now: Empty streets, empty shelves and a flicker of an almost impossible future.
The thing is…
Life is about moments.
Not just the “next big moment” that we seek and for which we strive. More importantly, it’s about the moments we’ve shared with our friends and loved ones, the places we’ve visited, the food we’ve eaten, the terrible hangovers we’ve endured, and the depressions we’ve survived.
Today, while looking at old photos, nostalgia got the better of me. I grew sentimental. And the truth is, I love nostalgia. Traveling around and meeting new people is, after all, nothing but accumulating stories for future nostalgias.
… And that’s beautiful.
One of the most emotionally devastating yet empowering moments in television was when Mad Men’s Don Draper said:
“Nostalgia – its delicate, but potent. In Greek nostalgia literally means ‘the pain from an old wound. It’s a twinge in your heart far more powerful than memory alone. … It goes backwards, and forwards… it takes us to a place where we ache to go again.“
The point is: life will taste better.
We will emerge from this with a new appreciation for life, with a drive to tackle all of the ideas and projects that once upon a time were kept from realization only by our own internal limitations.
All the memories and stories we will create with this new lease on life, all of that…
… will make life taste better.
Stay strong. Stay healthy.
We got this!
PS. @CocaCola, feel free to get in touch with me to use the #LifeWillTasteBetter for your post-apocalyptic ad campaign. I am ready to negotiate (and ya know, I’m running out of toilet paper…)